Bread blog
Getting Real
Everyday our bakers are up early to make the bread from scratch. We don’t use ready-made dough, preservatives or bleached flour. Our bakers craft their bread by hand to provide you with the freshest bread possible.
We are proud of our bread and have decided to show you just how much – our new brand direction shows you our methods into making unreal bread.
You may have noticed our new TV commercials. Some of you may like the change and some of you may miss the happy dancing bakers. Well, it was time for a change – after 13 years we were becoming a little stale. We reckon the new ads highlight what makes us different than mass produced bread.
And our customer are asking for fresh, healthy, natural and above all, real ingredients - our new branding aims to tell you like it is.
We’re loving the new us, we hope you do to.